Hypebeast -
10 Aug 2013 16:58

ICE COLD NY is the brainchild of New York-based, Michael Cherman. Founded with the intentions of providing himself visibility when running or cycling in the busy avenues and streets of NYC, the brand has found its niche by utilizing 3M Scotchlite Reflective Material. From screen printed T-shirts and hats, to polka dot socks and accessories, ICE COLD NY employs street staples and wearable goods with its own unique approach. For its latest editorial, Atlanta-based Wish has locked down a nice monoc...
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